What are the benefits of WiFi marketing?
Once a guest signs into a captive WiFi portal, their details can then be used for marketing purposes. By collecting names, contact details and demographic information, as well as monitoring user behaviour, hotels, retailers, leisure providers and more can create large databases of customers before segmenting these out into more targeted groups. Remember, if you're planning to engage in WiFi marketing, make sure to use a GDPR-compliant service.