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Case Study

Heart of England Conference & Events Centre

wifiPlay
Objectives

The previous WiFi setup was falling short. Indoor connectivity was unreliable, outdoor coverage was virtually non-existent, and the network simply couldn’t handle the capacity needed for modern events. Event organisers rely on mobile EPOS, live streaming, and connected devices to deliver seamless experiences — but the network couldn’t keep up. The venue needed enterprise-grade connectivity that matched the scale and ambition of the events it was hosting.

Solution

Flexible WiFi rebuilt the network from the ground up — transforming the venue into one of the most connected outdoor event spaces in the Midlands.

Benefits

Located in the heart of Warwickshire, the Heart of England Conference & Events Centre is a one-of-a-kind venue spanning over 160 acres. It combines:

  • A fully equipped conference centre
  • On-site hotel
  • Expansive outdoor event and activity space
  • Glamping pods
  • A fishing and boating lake
From multi-day festivals and corporate away days to weddings and product launches, it’s built to host just about anything. Notable clients include Jaguar Land Rover and Octopus Energy, who trust the venue to deliver high-profile, high-attendance events.

What we delivered:

  • ✅ WiFi Across the Entire 160-Acre Estate Full coverage indoors and outdoors — from glamping pods and conference suites to lakeside cabins and woodland activity zones.
  • ✅ 12 Remote Cabinets + Dark Fibre Backbone We manage 12 strategically placed cabinets across the site, all linked via high-speed dark fibre for maximum performance and resilience.
  • ✅ Managed Firewall A robust, enterprise-grade firewall keeps the network secure, with intelligent traffic shaping for priority services like EPOS and staff comms.
  • ✅ EPOS-Ready Infrastructure Fast, stable WiFi at every bar, food outlet, and pop-up stand ensures reliable payment processing — even during the busiest festivals.
  • ✅ Guest WiFi & Marketing via Shout! With our Shout! platform, every guest gets a professional, branded WiFi experience — complete with: Custom login pages per event CRM-ready data capture Post-event email & SMS campaigns via a drag-and-drop editor

The Results

  • ✅ 160 Acres of Seamless Coverage: Every part of the site is now online — from the main venue to the farthest fishing peg or glamping pod.
  • ✅ Reliable Event-Day Operations: EPOS systems, staff comms, and digital tools work flawlessly across the site, indoors and out.
  • ✅ Increased Commercial Value: The improved network has helped attract major clients like Jaguar Land Rover and Octopus Energy, enabling more complex, high-impact events.
  • ✅ Stronger Engagement with Guests: Shout! unlocks professional post-event marketing that keeps the venue front-of-mind for repeat business.
“The coverage now is incredible — we’ve got seamless connectivity across the entire 160-acre estate. From EPOS to staff devices and guest WiFi, it just works. And with Shout!, we’re now turning that connection into a proper marketing tool.” Stephen Hammon, Owner, Heart of England Conference & Events Centre